Journey started with our own subscription businesses—Blómstra, a flower subscription service, and Sódavatn, a subscription service that provides refills for sparkling water makers. Frustrated by the lack of a solid subscription management tool, we built Journey to provide clear order overviews, empower customers with self-service My Pages, and ensure a fully white-labeled experience.

Today, over 20+ merchants use Journey to manage subscriptions, upsell with one-time purchases, and even handle recurring digital payments. We're proud of how far we've come—and we're just getting started!